Grey Poupon vs Kozlik's · Bay Area shelf head-to-head
Grey Poupon and Kozlik's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grey Poupon carries more Brand PowerGrey Poupon is in more Bay Area grocersKozlik's sits further up the premium end
Grey Poupon
Kozlik's
24
brand power
14
4
products
4
1
categories
2
12
grocers
6
77.9¢
price per oz
83.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grey Poupon▭ Kozlik's
Distribution · 30% of score50·25
G
K
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grey Poupon
no top category Kozlik's doesn’t also play in.
only Kozlik's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grey Poupon · Kozlik's