Grillo's Pickles vs Vlasic · Bay Area shelf head-to-head
Grillo's Pickles and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles is in more Bay Area grocersVlasic fields the deeper lineup
Grillo's Pickles
Vlasic
42
brand power
39
11
products
18
2
categories
2
14
grocers
11
32.3¢
price per fl oz
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grillo's Pickles▭ Vlasic
Distribution · 30% of score58·46
V
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grillo's Pickles
only Vlasic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grillo's Pickles · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grillo's Pickles · Vlasic
