Groundwork vs Stumptown · Bay Area shelf head-to-head
Groundwork and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineupStumptown sits further up the premium end
Groundwork
Stumptown
14
brand power
45
4
products
24
1
categories
1
1
subcategories
3
4
grocers
13
80.9¢
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Groundwork▭ Stumptown
Distribution · 30% of score17·54
G
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Groundwork
no top category Stumptown doesn’t also play in.
only Stumptown
no top category Groundwork doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Groundwork · Stumptown
