Guerrero vs Vista Hermosa · Bay Area shelf head-to-head
Guerrero and Vista Hermosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guerrero carries more Brand PowerGuerrero is in more Bay Area grocersGuerrero fields the deeper lineupVista Hermosa sits further up the premium end
Guerrero
Vista Hermosa
52
brand power
30
35
products
9
2
categories
3
5
subcategories
4
8
grocers
6
0.4¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guerrero▭ Vista Hermosa
Distribution · 30% of score33·25
G
V
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score95·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guerrero · 7
only Vista Hermosa · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guerrero · Vista Hermosa
