Gugen vs Dot's · Bay Area shelf head-to-head
Gugen and Dot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dot's carries more Brand PowerDot's is in more Bay Area grocersDot's fields the deeper lineup
Gugen
Dot's
10
brand power
34
2
products
12
1
categories
2
1
grocers
7
$4.19
avg price
$7.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gugen▭ Dot's
Distribution · 30% of score4·29
G
D
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gugen
no top category Dot's doesn’t also play in.
only Dot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gugen · 0
no exclusive doors — everywhere Gugen is, Dot's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gugen · Dot's