Guru vs Celsius · Bay Area shelf head-to-head
Guru and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupGuru sits further up the premium end
Guru
Celsius
35
brand power
52
13
products
36
2
categories
1
6
grocers
14
34.6¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Celsius
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Celsius
no top category Guru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Guru · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Celsius
