Guru vs Life Aid Drinks · Bay Area shelf head-to-head
Guru and Life Aid Drinks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerGuru is in more Bay Area grocersGuru fields the deeper lineupLife Aid Drinks sits further up the premium end
Guru
Life Aid Drinks
35
brand power
27
13
products
9
2
categories
2
6
grocers
4
34.6¢
price per fl oz
33.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Life Aid Drinks
Distribution · 30% of score25·17
L
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Life Aid Drinks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life Aid Drinks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Life Aid Drinks
