Guru vs Monster · Bay Area shelf head-to-head
Guru and Monster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru is in more Bay Area grocersMonster fields the deeper lineupGuru sits further up the premium end
Guru
Monster
35
brand power
33
13
products
16
2
categories
1
6
grocers
4
34.6¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Monster
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Monster
no top category Guru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monster · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Monster
