Guru vs Rockstar · Bay Area shelf head-to-head
Guru and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineupGuru sits further up the premium end
Guru
Rockstar
35
brand power
26
13
products
16
2
categories
1
6
grocers
7
34.6¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Rockstar
Distribution · 30% of score25·29
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Rockstar
no top category Guru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Rockstar
