Haddar vs Soom · Bay Area shelf head-to-head
Haddar and Soom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Soom is in more Bay Area grocersSoom sits further up the premium end
Haddar
Soom
13
brand power
14
3
products
2
2
categories
1
1
grocers
4
$5.59
avg price
$8.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haddar▭ Soom
Distribution · 30% of score4·17
H
S
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haddar
only Soom
no top category Haddar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Haddar · 0
no exclusive doors — everywhere Haddar is, Soom is too.
only Soom · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haddar · Soom