Hain Pure Foods vs Diamond Crystal · Bay Area shelf head-to-head
Hain Pure Foods and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineup
Hain Pure Foods
Diamond Crystal
8
brand power
27
2
products
5
1
categories
1
4
grocers
13
17.5¢
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hain Pure Foods▭ Diamond Crystal
Distribution · 30% of score17·54
H
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hain Pure Foods
no top category Diamond Crystal doesn’t also play in.
only Diamond Crystal
no top category Hain Pure Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hain Pure Foods · 0
no exclusive doors — everywhere Hain Pure Foods is, Diamond Crystal is too.
only Diamond Crystal · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hain Pure Foods · Diamond Crystal