Hakubaku vs Greenoodle · Bay Area shelf head-to-head
Hakubaku and Greenoodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hakubaku carries more Brand PowerHakubaku is in more Bay Area grocersGreenoodle sits further up the premium end
Hakubaku
Greenoodle
32
brand power
25
7
products
6
2
categories
1
5
subcategories
2
12
grocers
6
52.3¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hakubaku▭ Greenoodle
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hakubaku
only Greenoodle
no top category Hakubaku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hakubaku · Greenoodle
