Happy Baby Organics vs Pumpkin Tree · Bay Area shelf head-to-head
Happy Baby Organics and Pumpkin Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pumpkin Tree is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Happy Baby Organics
Pumpkin Tree
57
brand power
57
39
products
17
3
categories
2
15
grocers
17
$2.59
price per oz
69.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Pumpkin Tree
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks9 vs 1 SKUs
1% of shelf
only Happy Baby Organics
only Pumpkin Tree
no top category Happy Baby Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Baby Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Pumpkin Tree
