Happy Moose Juice vs Monfefo · Bay Area shelf head-to-head
Happy Moose Juice and Monfefo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Moose Juice carries more Brand PowerHappy Moose Juice is in more Bay Area grocersHappy Moose Juice fields the deeper lineupMonfefo sits further up the premium end
Happy Moose Juice
Monfefo
38
brand power
18
36
products
3
2
categories
1
5
subcategories
1
6
grocers
3
$1.43
price per fl oz
$3.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Moose Juice▭ Monfefo
Distribution · 30% of score25·13
M
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Moose Juice
only Monfefo
no top category Happy Moose Juice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Moose Juice · 4
only Monfefo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Moose Juice · Monfefo
