Happy Tot vs Plum Organics · Bay Area shelf head-to-head
Happy Tot and Plum Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot sits further up the premium end
Happy Tot
Plum Organics
44
brand power
48
23
products
24
2
categories
2
12
grocers
12
80.9¢
price per oz
68.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Tot▭ Plum Organics
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Tot
only Plum Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Tot · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Tot · Plum Organics
