Haribo vs Issei · Bay Area shelf head-to-head
Haribo and Issei, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineupIssei sits further up the premium end
Haribo
Issei
45
brand power
35
58
products
33
1
categories
1
7
subcategories
2
13
grocers
5
61.9¢
price per oz
$3.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Issei
Distribution · 30% of score54·21
I
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Issei doesn’t also play in.
only Issei
no top category Haribo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Issei
