Haribo vs Klepper & Klepper · Bay Area shelf head-to-head
Haribo and Klepper & Klepper, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineup
Haribo
Klepper & Klepper
45
brand power
10
58
products
3
1
categories
1
7
subcategories
1
13
grocers
1
$4.01
avg price
$8.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Klepper & Klepper
Distribution · 30% of score54·4
K
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Klepper & Klepper doesn’t also play in.
only Klepper & Klepper
no top category Haribo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Klepper & Klepper