Haribo vs Swedish Fish · Bay Area shelf head-to-head
Haribo and Swedish Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineup
Haribo
Swedish Fish
45
brand power
19
58
products
8
1
categories
1
7
subcategories
2
13
grocers
6
61.9¢
price per oz
45.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Swedish Fish
Distribution · 30% of score54·25
S
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Swedish Fish doesn’t also play in.
only Swedish Fish
no top category Haribo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Swedish Fish
