Haribo vs Vegobears · Bay Area shelf head-to-head
Haribo and Vegobears, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineupVegobears sits further up the premium end
Haribo
Vegobears
45
brand power
22
58
products
8
1
categories
1
7
subcategories
1
13
grocers
7
61.9¢
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Vegobears
Distribution · 30% of score54·29
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Vegobears doesn’t also play in.
only Vegobears
no top category Haribo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Vegobears
