Harney & Sons vs Bigelow · Bay Area shelf head-to-head
Harney & Sons and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Harney & Sons
Bigelow
49
brand power
45
72
products
59
2
categories
1
20
subcategories
5
13
grocers
13
54.4¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Bigelow
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
only Bigelow
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harney & Sons · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Bigelow
