Harney & Sons vs Kazi Yetu · Bay Area shelf head-to-head
Harney & Sons and Kazi Yetu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupKazi Yetu sits further up the premium end
Harney & Sons
Kazi Yetu
49
brand power
25
72
products
13
2
categories
1
20
subcategories
5
13
grocers
3
54.4¢
price per item
84.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Kazi Yetu
Distribution · 30% of score54·13
K
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
only Kazi Yetu
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Kazi Yetu
