Harney & Sons vs Sugimoto Tea · Bay Area shelf head-to-head
Harney & Sons and Sugimoto Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupSugimoto Tea sits further up the premium end
Harney & Sons
Sugimoto Tea
49
brand power
22
72
products
7
2
categories
1
20
subcategories
2
13
grocers
4
54.4¢
price per item
81.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Sugimoto Tea
Distribution · 30% of score54·17
S
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
only Sugimoto Tea
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Sugimoto Tea
