Harney & Sons vs The Tao Of Tea · Bay Area shelf head-to-head
Harney & Sons and The Tao Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Harney & Sons
The Tao Of Tea
49
brand power
32
72
products
34
2
categories
1
20
subcategories
5
13
grocers
3
54.4¢
price per item
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ The Tao Of Tea
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
only The Tao Of Tea
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · The Tao Of Tea
