Harvest Snaps vs Terra · Bay Area shelf head-to-head
Harvest Snaps and Terra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harvest Snaps
Terra
39
brand power
41
12
products
11
2
categories
2
3
subcategories
3
15
grocers
15
$1.12
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harvest Snaps▭ Terra
Distribution · 30% of score63·63
T
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harvest Snaps
no top category Terra doesn’t also play in.
only Terra
no top category Harvest Snaps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harvest Snaps · Terra
