Hawaiian Soda Co. vs A'siciliana · Bay Area shelf head-to-head
Hawaiian Soda Co. and A'siciliana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A'siciliana carries more Brand PowerA'siciliana is in more Bay Area grocersA'siciliana fields the deeper lineupHawaiian Soda Co. sits further up the premium end
Hawaiian Soda Co.
A'siciliana
18
brand power
37
4
products
14
2
categories
3
2
subcategories
4
3
grocers
7
30.1¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Soda Co.▭ A'siciliana
Distribution · 30% of score13·29
H
A
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Soda Co.
no top category A'siciliana doesn’t also play in.
only A'siciliana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Soda Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Soda Co. · A'siciliana
