Hebrew National vs Miller's · Bay Area shelf head-to-head
Hebrew National and Miller's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hebrew National is in more Bay Area grocersMiller's fields the deeper lineupMiller's sits further up the premium end
Hebrew National
Miller's
34
brand power
30
7
products
12
1
categories
3
1
subcategories
5
9
grocers
5
$12.50
avg price
$9.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hebrew National▭ Miller's
Distribution · 30% of score38·21
M
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hebrew National
no top category Miller's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hebrew National · 5
only Miller's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hebrew National · Miller's