Hebrew National vs Nathan’s Famous · Bay Area shelf head-to-head
Hebrew National and Nathan’s Famous, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hebrew National is in more Bay Area grocersHebrew National sits further up the premium end
Hebrew National
Nathan’s Famous
34
brand power
30
7
products
7
1
categories
3
9
grocers
8
$1.14
price per oz
90.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hebrew National▭ Nathan’s Famous
Distribution · 30% of score38·33
N
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hebrew National
no top category Nathan’s Famous doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hebrew National · 4
only Nathan’s Famous · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hebrew National · Nathan’s Famous
