Hebrew National vs Oscar Mayer · Bay Area shelf head-to-head
Hebrew National and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oscar Mayer carries more Brand PowerHebrew National is in more Bay Area grocersOscar Mayer fields the deeper lineupHebrew National sits further up the premium end
Hebrew National
Oscar Mayer
34
brand power
44
7
products
48
1
categories
6
1
subcategories
12
9
grocers
8
$12.50
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hebrew National▭ Oscar Mayer
Distribution · 30% of score38·33
O
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hebrew National
no top category Oscar Mayer doesn’t also play in.
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hebrew National · 4
only Oscar Mayer · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hebrew National · Oscar Mayer
