Heineken vs Hoptea · Bay Area shelf head-to-head
Heineken and Hoptea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heineken carries more Brand PowerHeineken is in more Bay Area grocersHeineken fields the deeper lineup
Heineken
Hoptea
29
brand power
13
8
products
3
2
categories
2
6
grocers
2
$12.76
avg price
$3.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heineken▭ Hoptea
Distribution · 30% of score25·8
H
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heineken
only Hoptea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hoptea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heineken · Hoptea
