Helios vs Crofter's Organic · Bay Area shelf head-to-head
Helios and Crofter's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crofter's Organic carries more Brand PowerCrofter's Organic is in more Bay Area grocersCrofter's Organic fields the deeper lineup
Helios
Crofter's Organic
9
brand power
39
2
products
16
1
categories
1
1
grocers
12
$5.99
avg price
$7.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Helios▭ Crofter's Organic
Distribution · 30% of score4·50
H
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Helios
no top category Crofter's Organic doesn’t also play in.
only Crofter's Organic
no top category Helios doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Helios · Crofter's Organic