Hengstenberg vs Sinto Gourmet · Bay Area shelf head-to-head
Hengstenberg and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupHengstenberg sits further up the premium end
Hengstenberg
Sinto Gourmet
28
brand power
39
10
products
14
4
categories
3
4
subcategories
4
4
grocers
12
$7.60
avg price
$7.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hengstenberg▭ Sinto Gourmet
Distribution · 30% of score17·50
H
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hengstenberg
only Sinto Gourmet
no top category Hengstenberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hengstenberg · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hengstenberg · Sinto Gourmet