Hengstenberg vs Wild West Ferments · Bay Area shelf head-to-head
Hengstenberg and Wild West Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild West Ferments carries more Brand PowerWild West Ferments is in more Bay Area grocers
Hengstenberg
Wild West Ferments
28
brand power
34
10
products
8
4
categories
4
4
grocers
8
$7.60
avg price
$11.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hengstenberg▭ Wild West Ferments
Distribution · 30% of score17·33
H
W
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hengstenberg
only Wild West Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hengstenberg · 1
only Wild West Ferments · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hengstenberg · Wild West Ferments