Herban Cowboy vs Humble Brands · Bay Area shelf head-to-head
Herban Cowboy and Humble Brands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herban Cowboy
no top category Humble Brands doesn’t also play in.
only Humble Brands
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Herban Cowboy is, Humble Brands is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herban Cowboy · Humble Brands
