Herr's vs Lay's · Bay Area shelf head-to-head
Herr's and Lay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Herr's
Lay's
9
brand power
48
2
products
62
1
categories
2
1
subcategories
4
1
grocers
12
$2.99
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herr's▭ Lay's
Distribution · 30% of score4·50
H
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herr's
no top category Lay's doesn’t also play in.
only Lay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herr's · 0
no exclusive doors — everywhere Herr's is, Lay's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herr's · Lay's