Hey Boo vs Il Molino · Bay Area shelf head-to-head
Hey Boo and Il Molino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hey Boo carries more Brand PowerIl Molino sits further up the premium end
Hey Boo
Il Molino
21
brand power
7
4
products
2
2
categories
1
3
subcategories
1
2
grocers
2
$12.37
avg price
$12.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey Boo▭ Il Molino
Distribution · 30% of score8·8
H
I
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey Boo
only Il Molino
no top category Hey Boo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey Boo · 1
only Il Molino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey Boo · Il Molino