Hey Boo vs Jam · Bay Area shelf head-to-head
Hey Boo and Jam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hey Boo carries more Brand PowerJam is in more Bay Area grocersJam sits further up the premium end
Hey Boo
Jam
21
brand power
0
4
products
2
2
categories
1
3
subcategories
1
2
grocers
3
$1.48
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey Boo▭ Jam
Distribution · 30% of score8·13
H
J
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey Boo
only Jam
no top category Hey Boo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey Boo · 1
only Jam · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey Boo · Jam