Hi-chew vs Laffy Taffy · Bay Area shelf head-to-head
Hi-chew and Laffy Taffy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hi-chew carries more Brand PowerHi-chew is in more Bay Area grocersHi-chew fields the deeper lineup
Hi-chew
Laffy Taffy
20
brand power
10
7
products
2
1
categories
1
7
grocers
2
$4.40
avg price
$15.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hi-chew▭ Laffy Taffy
Distribution · 30% of score29·8
H
L
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hi-chew
no top category Laffy Taffy doesn’t also play in.
only Laffy Taffy
no top category Hi-chew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laffy Taffy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hi-chew · Laffy Taffy