Hi-chew vs Mamba · Bay Area shelf head-to-head
Hi-chew and Mamba, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hi-chew carries more Brand PowerHi-chew is in more Bay Area grocers
Hi-chew
Mamba
20
brand power
14
7
products
5
1
categories
1
1
subcategories
2
7
grocers
5
$4.40
avg price
$4.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hi-chew▭ Mamba
Distribution · 30% of score29·21
H
M
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hi-chew
no top category Mamba doesn’t also play in.
only Mamba
no top category Hi-chew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hi-chew · 4
only Mamba · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hi-chew · Mamba
