Hi-chew vs Starburst · Bay Area shelf head-to-head
Hi-chew and Starburst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starburst carries more Brand PowerStarburst is in more Bay Area grocersStarburst fields the deeper lineup
Hi-chew
Starburst
20
brand power
32
7
products
15
1
categories
1
1
subcategories
4
7
grocers
11
$4.40
avg price
$5.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hi-chew▭ Starburst
Distribution · 30% of score29·46
H
S
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hi-chew
no top category Starburst doesn’t also play in.
only Starburst
no top category Hi-chew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hi-chew · 1
only Starburst · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hi-chew · Starburst
