High Ground vs Folgers · Bay Area shelf head-to-head
High Ground and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers carries more Brand PowerFolgers is in more Bay Area grocersFolgers fields the deeper lineupHigh Ground sits further up the premium end
High Ground
Folgers
22
brand power
34
5
products
20
3
categories
1
5
grocers
10
$16.44
avg price
$15.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Ground▭ Folgers
Distribution · 30% of score21·42
H
F
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Ground
only Folgers
no top category High Ground doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only High Ground · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Ground · Folgers
