High Ground vs Morettino · Bay Area shelf head-to-head
High Ground and Morettino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
High Ground carries more Brand PowerHigh Ground is in more Bay Area grocersHigh Ground fields the deeper lineupMorettino sits further up the premium end
High Ground
Morettino
22
brand power
10
5
products
2
3
categories
1
5
grocers
2
$16.44
avg price
$17.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Ground▭ Morettino
Distribution · 30% of score21·8
H
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Ground
only Morettino
no top category High Ground doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only High Ground · 4
only Morettino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Ground · Morettino