High Tide vs Bawi · Bay Area shelf head-to-head
High Tide and Bawi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bawi carries more Brand PowerBawi is in more Bay Area grocersBawi fields the deeper lineup
High Tide
Bawi
21
brand power
26
4
products
8
3
categories
1
3
grocers
9
26.4¢
price per fl oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Tide▭ Bawi
Distribution · 30% of score13·38
H
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Tide
only Bawi
no top category High Tide doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only High Tide · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Tide · Bawi