Highland Sugarworks vs Coombs Family Farms · Bay Area shelf head-to-head
Highland Sugarworks and Coombs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocersHighland Sugarworks sits further up the premium end
Highland Sugarworks
Coombs Family Farms
14
brand power
28
3
products
5
1
categories
2
2
grocers
11
$1.51
price per fl oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Highland Sugarworks▭ Coombs Family Farms
Distribution · 30% of score8·46
H
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Highland Sugarworks
no top category Coombs Family Farms doesn’t also play in.
only Coombs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Highland Sugarworks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Highland Sugarworks · Coombs Family Farms
