Highway 1 Foods vs Diamond Crystal · Bay Area shelf head-to-head
Highway 1 Foods and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineupHighway 1 Foods sits further up the premium end
Highway 1 Foods
Diamond Crystal
10
brand power
27
2
products
5
1
categories
1
2
grocers
13
$2.04
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Highway 1 Foods▭ Diamond Crystal
Distribution · 30% of score8·54
H
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Highway 1 Foods
no top category Diamond Crystal doesn’t also play in.
only Diamond Crystal
no top category Highway 1 Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Highway 1 Foods · 0
no exclusive doors — everywhere Highway 1 Foods is, Diamond Crystal is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Highway 1 Foods · Diamond Crystal