Hikari vs Mishima · Bay Area shelf head-to-head
Hikari and Mishima, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mishima is in more Bay Area grocers
Hikari
Mishima
12
brand power
14
2
products
4
2
categories
3
1
grocers
2
$11.24
avg price
$6.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hikari▭ Mishima
Distribution · 30% of score4·8
H
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hikari
no top category Mishima doesn’t also play in.
only Mishima
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hikari · 0
no exclusive doors — everywhere Hikari is, Mishima is too.
only Mishima · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hikari · Mishima