Hint vs Pricklee Natural Hydration · Bay Area shelf head-to-head
Hint and Pricklee Natural Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupPricklee Natural Hydration sits further up the premium end
Hint
Pricklee Natural Hydration
49
brand power
23
29
products
5
3
categories
1
11
grocers
5
17.0¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hint▭ Pricklee Natural Hydration
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hint
only Pricklee Natural Hydration
no top category Hint doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hint · Pricklee Natural Hydration
