Hint vs Pure Botanica · Bay Area shelf head-to-head
Hint and Pure Botanica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupPure Botanica sits further up the premium end
Hint
Pure Botanica
49
brand power
10
29
products
2
3
categories
1
11
grocers
1
$6.01
avg price
$15.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hint▭ Pure Botanica
Distribution · 30% of score46·4
P
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hint
only Pure Botanica
no top category Hint doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hint · Pure Botanica