Hint vs Vitaminwater · Bay Area shelf head-to-head
Hint and Vitaminwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint is in more Bay Area grocersHint fields the deeper lineupHint sits further up the premium end
Hint
Vitaminwater
49
brand power
53
29
products
25
3
categories
1
11
grocers
10
17.0¢
price per fl oz
16.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hint▭ Vitaminwater
Distribution · 30% of score46·42
V
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hint
only Vitaminwater
no top category Hint doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitaminwater · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hint · Vitaminwater
