Home Pride vs Artesano · Bay Area shelf head-to-head
Home Pride and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineup
Home Pride
Artesano
10
brand power
40
2
products
14
1
categories
2
2
subcategories
8
3
grocers
11
$5.75
avg price
$6.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Home Pride▭ Artesano
Distribution · 30% of score13·46
H
A
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Home Pride
no top category Artesano doesn’t also play in.
only Artesano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Home Pride · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Home Pride · Artesano
