Honey Girl Organics vs Mad Hippie · Bay Area shelf head-to-head
Honey Girl Organics and Mad Hippie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Girl Organics
no top category Mad Hippie doesn’t also play in.
only Mad Hippie
no top category Honey Girl Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Honey Girl Organics is, Mad Hippie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Girl Organics · Mad Hippie
